Concept
As a Vans consumer, I set out to design a poster that captures the brand’s dynamic energy and casual urban aesthetic.
This illustration serves as a tribute to Vans as an icon of youth culture, celebrating its commitment to creative freedom. Rather than following trends, Vans stands for breaking boundaries, challenging convention, and forging its own path.
CREATIVE pROCESS
MOOD BOARD
The concept draws from Vans’ established visual language, incorporating key motifs that reinforce instant recognition and maintain brand consistency.
BEHIND THE SCENE
Once the core design was finalized, post-production enhancements were applied (subtle grain for texture, refined color contrast to highlight key elements, and sunbeams to add depth)