Concept
“Let's Groove” by Earth, Wind & Fire captures the essence of the 70s groove style. The main goal is to draw inspiration from the music video and blend animated visuals, footage, and typography to create a dynamic 70s-inspired design aesthetic.
Style frames
Creation Process
Rotoscoping
Alternate animation techniques, such as rotoscoping, were experimented with to play with mixed media.
mood board
Color Palette
Ideation
A thorough visual analysis was essential to identify the most iconic and representative elements.
Story board
